BluByrd is a collaborative medical software that streamlines data exchange between clinical practices and medical facilities. The robust tools and integrations allow teams to spend less time managing cases and more time treating patients.

BluByrd came to us with a vision to unify a broken system. We sought out to create an identity that would evoke ease and delight by guiding you to the finish line and delivering data as a gift. BluByrd is dependable, effortless, and collaborative.

The logo custom lettering was created through a system of building blocks that work together to form an organized path. The same building blocks are used to create design motifs that you see used throughout the software, public website and marketing platforms.

Brand Strategy: Rachel Bradenberger

✷ BRAND IDENTITY