Happy Baby is a sleep consultancy founded on the belief that sleep is the root of a positive, joyful day. The founder, Kate, helps support families through the sleep process with their little ones.

Happy Baby is approachable, cheerful, supportive and inclusive. We wanted the brand to reflect Kate's fun, upbeat energy. From the playful illustrations overlaid on photography, soft curves and bright colors — it certainly is a happy space.

Go check out the website and see for yourself here.

Photography ©Studio Apparatus

✷ BRAND IDENTITY

✷ WEB DESIGN