Faye is a destination coffee shop, restaurant and gourmet gift shop in Murphysboro, IL that provides high-quality coffee and made from scratch items. It is the sister restaurant to 17th St BBQ and a community gathering place that welcomes you in.

The building was originally a car dealership, so we looked to vintage automotive type for logo inspiration to tie into the building’s history. The coral, blush and cream color palette was pulled from the interior finishes which are reminiscent of the 1953 Edsel Woody Wagon.

We designed custom signage throughout the space including an exterior blade sign, directional murals, restroom signage, and a vestibule sign. Our favorite piece to design was the custom Ford headlight reception signage with painted lettering reading "Faye All Day".

Interior: Space Architects

Sign Fabricator: Engraphix

Muralist: Lea Heller

Photography: Engraphix, Jeremy Kohm, Amy Mills, Savanna Kathleen Photography

✷ BRAND IDENTITY

✷ INTERIOR & EXTERIOR SIGNAGE

✷ PRINT & DIGITAL DESIGN COLLATERAL

✷ MENU DESIGN