Lagunitian Skimboards
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Lagunitian Skimboards aims to be the most innovative and high performing skimboard on the market. Lagunitian does not compromise on quality. A Lagunitian is the Ferrari of skimboards — Perfect every time.
The founder, Ivan Ashauer, grew up in the water in Laguna, CA. He skimboarded professionally from 1987 to 2007, dominating the competition scene.
The logo system is a modern take on Basque Country writing with its unique letterforms. The hexagon shapes found in the wave form are a nod to the innovative honeycomb material used to make the boards. Additionally, we drew inspiration from hand-carved block printing and ancient stone that reflects Lagunitian's hand-crafted boards.
Web Design (In Progress) ©Cart + Craft
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✷ BRAND IDENTITY